About this Project

Client: Big City Brand Co. for Pacer

Art Director: Kurt Farnam

Use: Brochure

The topic for the brochures was shipping and they needed several specific images related to the industry. I think I ended up showing them something like 30 different ideas before they selected a few. I was asked to keep to very specific dimensions and a consistent layout, all of the images were to be on a curved horizon and in the same lower right position. This is one of five from the brochure. Below are some samples of how they intended to lay them out, I don’t have the final brochure anymore but, Kurt did a nice job and it turned out great.

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