Jorge Arturo Valero
Mexican American Artist b. 1967
I was born in Mexico City and came to the United States in 1972. I developed a fascination for Art at an early age and at 12, was asked attended studio classes at Lock Haven University. Unfortunately, this only lasted 2 years and I am self taught otherwise.
In 1989 I moved close to NYC to grow as an artist. In 1995 I turned to Illustration and was published by the Washington Post a year later and became a weekly regular with the LA Times. I have since worked with hundreds of mainstream newspapers and magazines. The kind of conceptual work I do is typically suited for editorial content. But, I quickly discovered that this kind of visual problem solving works well in many other areas from, corporate publications and institutional material to advertising on a lot of levels. I have been published in Italy, Germany, Spain, Holland, Australia, China and throughout the United States.
Clients include: The U.S. Post Office, TIME Magazine, Prudential, GTE, LA Times, Detroit Free Press, The Washington Post, Miami New Times, Dow Jones and Co., Foreign Service Journal, Governing, American Banker, Datamation, Globe Communications, Metropolis Corp, American Prospect, Kiwanis, Cahners Publishing, McMurry Publishing, Computer World, Net Guide, Network World, Fallon Health Care Systems, Interactive week, Remedy Magazine, NYU Magazine, MKW Advertising, CMP Media, Kirchoff Wohlberg, Liebchen and Liebchen, Helsinki Design Media, Pro-Assurance, The Hartford Courant, Boston College, Berkley Law, Chronicle of Higher Education, Northeastern University Magazine, Penn State Hershey Medical Center, Saint Mary’s College, Booz-Allen, Big City Brand Co., Corporation Design, Curran Connors, Maiden RE, Hermes, Highbridge Voices, IBM Systems Magazine, Journalism Review, Intelligent Enterprise Management, Strang Communications, Shostak Studios, Saint-Gobain Corp Creative Services, Psychotherapy Networker Magazine, Reed Business Logistics Management, Nursing Management Magazine, Nursing 400, New Times, News 400, Massachusetts Directory TPG Creative, Mail Fulfillment Services Association, Information Week, INC Publishing, Health IT, e-Commerce, Electronic Business, Chronic Pain Perspectives, Corporate Dealmaker, Bussolati, ASCA, Alegro Designs, Mercer, Columbia Business School, ASAE, Financial Times, Latin Grammy Awards, National Assoc. of Realty, The Catholic Health Association, Grayton Group, United Airlines, 4Seasons/ American Express and others.
Corporate, Institutional & Advertising
Multi-Theme vs. Singular Concepts
Most of the time, a thoughtful singular concept is all that is needed to communicate the right message, but finding an iconic image to solve the problem is challenging. The famous Architect Charles Rennie Mackintosh said, “Designing a great chair is as difficult as designing a great building.” I feel the same way about multi-themed illustrations vs. singular concepts because boiling down a huge amount of information into one image is not easy, but when it goes right, it can be powerful.
But, depending on the complexity of your project, sometimes a singular concept is just not enough. If your project has many moving parts or different departments to represent, you will want to consider using a multi-theme solution, mainly for it’s flexibility. Multi-theme illustrations make fascinating covers and can also be divided into several smaller Illustrations for interior pages, spots and icons. These illustrations combine multiple concepts into one finished piece and deliver an interesting world of busy little people achieving their goals.
New commissions for Corporate, Institutional & Advertising include a one year, unlimited and exclusive license. You can use the illustration in any way or media and it won’t be used anywhere else during this time.
Book & Poster
Engaging, thought provoking and whimsical. Conceptual illustration is the perfect choice for book covers. It’s true, books are indeed judged by their covers and you want to make sure the image is going to draw attention. This image needs to capture the essence of the book and entice the reader to pull it off the shelf – selecting it from hundreds of other books in the same genre.
Posters are all about the image, and the image we want to project about ourselves. Wether it’s a phycological metaphor, a celebrity or a trending TV show, posters are specifically designed to make a personal statement.
Book and poster art is painted at poster size and professionally photographed to your specifications.